The SJW of brows. To know Kush Brow is to know Milk Makeup.
If ever a hero product were to exist, I think to know Kush Brow is to know Milk Makeup. With a “good ingredients + epic payoff” philosophy, Milk’s recently launched extension to the Kush Fiber Tinted Brow Gel shade range hopes to fill in the gaps and welcome more than ever to the Milk fam.
The product, from colors to formula, is good: they seem to suit ‘most’ more than ‘some,’ and are more ‘on’ rather than ‘almost.’ The finish is natural-matte and close to clean. Brows hairs stay groomed, not stiff or flakey. It’s modern, vegan and cruelty-free, with a blacklist of ingredients that make it hard to deny, and comes with a perk: star-ingredient, trendy CBD oil replaces the beeswax typical to gels of its kind, while treating and conditioning on wear (a feature I could swear I owe some brow regrowth to).
Still, as progressive of a brand as Milk and as inclusive of a color range, some In-betweeners might find its formula and middle-of-the-range brush to be no match for “problematic” eyebrows, ones that are less than natural or untouched, without sparseness or thinness.
Because that is the gripe with brow mascara, isn’t it: if the color is too warm or off, or you blob it on the skin underneath, or the formula is so thick it can’t boost tiny baby hairs, or the brush is so small it makes you work harder and longer… and eyebrows can quickly lose their magic. Maybe the bar is set too high.
With that, it’s clear from its Millennial-appeal that its target demographic has other concerns than ‘I over-plucked in my twenties.’ I think most will find Kush Brow agrees with them. Milk Kush Fiber Brow Gel is my standard for getting the job done— with benefits— meaning it holds its own in my professional kit.
when matching, compare to the color of your roots on the hair on top of your head;
when choosing between two, sometimes the lighter color is best;
when applying, start from the center and work outward to the front and back.
Note: These were gifted to me by Milk, whom has not paid me nor has influenced any part of this review. Milk Makeup is generous, so thank you to them for taking care of and supporting D-roster artists like myself. When I’m famous I won’t forget you. For more of my disclaimer, please read here.
WHERE TO PURCHASE:
Milk Makeup is sold online and in Sephora. $18.00 USD
¹ All photos courtesy of Milkmakeup.com and @milkmakeup.